SOU Workshop to Help Small Business Owners

NEWS RELEASE (online at
(Medford, Ore.) — An event to be offered this Friday in Medford will be aimed at local entrepreneurs who love creating and owning their businesses, but could benefit from improved understanding of their enterprises’ finances.
The Southern Oregon University Small Business Development Center (SOU SBDC) will present the workshop, “Understanding Financials for the Everyday Business Person.” Facilitators Jack Vitacco and Russ Kennedy will speak in down-to-earth terms that will increase participants’ confidence in managing their money and businesses.
The three-hour, interactive workshop will cover:

  • Why business owners must understand income statements, balance sheets and cash flow analysis
  • How to use financial statements to make intelligent business decisions
  • How to determine if a business is fiscally fit and sustainable

“The ‘Understanding Financials’ workshop is part of our ‘Fueling Up!’ series, where we offer in-depth information on topics our clients most often request,” says Jack Vitacco, SOU SBDC director. “Managing expenses and income are essential to the health of any business.”
The workshop will be from 9 a.m. to noon on Dec. 2 at the SOU Higher Education Center in downtown Medford. The investment is $40 for those applying for a scholarship made possible by Umpqua Bank (without a scholarship the fee is $75). Register online and download a scholarship application at
About Southern Oregon University Small Business Development Center
The SOU SBDC is partially funded by the Small Business Administration and the Oregon Business Development Department. In-depth and confidential, no-cost business advising services and affordable workshops, presentations and access to business resources are available.
SOU SBDC Director Jack Vitacco has worked with small business owners throughout his career. Areas of expertise include business start-up, marketing, sales, distribution and strategic planning. Russ Kennedy, an SBDC Business Advisor, was chief financial officer for various Silicon Valley businesses and is a former CPA. He has extensive experience in financial planning, business buy-outs, high-tech start-up companies, business planning and international finance.
For SOU SBDC information
Contact Simone Stewart, (541) 552-8300, or
About Southern Oregon University
Southern Oregon University provides outstanding student experiences, valued degrees, and successful graduates. SOU is known for excellence in faculty, intellectual creativity and rigor, quality and innovation in connected learning programs, and the educational benefits of its unique geographic location. SOU was the first university in Oregon—and one of the first in the nation—to offset 100 percent of its energy use with clean, renewable power. It is the first university in the nation to balance 100 percent of its water consumption. Visit