online marketing fronek

SOU internet marketing class features real-life experience

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NEWS RELEASE
(Ashland, Ore.) — Undergraduate- and graduate-level business marketing students at Southern Oregon University will complete their first interactive, real-time and real-life Internet Marketing and e-Commerce course this month.

Karen Fronek

The innovative course – designed by SOU Adjunct Instructor Karen Fronek, the president of Make It Happen Marketing in Medford – has taken students from the classroom to the virtual workplace as they built a marketing website (www.SOU436536.com) using weekly lessons in real-time.

Joan McBee, chair of the SOU Business Department, oversaw the project and described Fronek’s approach as unique, with an element of modern marketing not typically available to university students.

“It’s exciting to be part of a course that is specifically designed to propel students from the classroom to the modern workplace,” McBee said. “This is what higher education is all about, and what SOU is committed to achieving. Preparing students for the transition to the next phase of their lives is one of the most important objectives we can accomplish.”

The goal for Fronek’s course was to find a way to properly prepare students for the current work environment in the field of marketing. The SOU436536.com website was created specifically for the Internet Marketing course by Fronek and web administrator Kevin McMillian of Core Business Services in Medford.

“As the owner of a marketing agency and as their instructor, I felt it was my responsibility to introduce these future marketing professionals to our world as we live and work in it every day – the real world of business marketing,” Fronek said. “That means learning the intricacies of one of the most important message outlets in today’s workplace – an organization’s website.”

The university’s previous curriculum didn’t allow for a comprehensive, hands-on approach using current marketing tools, because internet marketing changes daily, she said. Students in the new course learned week-by-week the art of creating relevant and engaging content for social media channels, videos, blogs and vlogs, and writing effective emails. They learned search engine optimization and created a product for ecommerce with web-optimized graphics. Each completed assignment was posted live online to students’ personal branded pages at SOU436536.com.

The curriculum also included instruction on using video editing phone apps to film, edit, and upload videos quickly. Students achieved Google AdWords awards by studying and passing Google Adwords Fundamentals and Google My Business exams through Google’s Academy For Ads.

“I loved watching the students gain confidence and hone their skills during this course,” Fronek said. “Students had to think like real internet marketers. They learned about Ideal Customer Avatars (ICA), creating messaging specifically for their ICA audience. They had to be creative, agile and resourceful in what they produced, and they had to work in teams. The best part is that they were not just learning new marketing concepts, they were actually applying those new-found skills weekly.”

Fronek is currently designing a version of the Internet Marketing course for SOU’s new Online MBA Program, serving as many as 100 students nationwide.

“Making this course relevant is my highest priority,” she said. “As a business owner, being able to bridge students into modern marketing methods is the best I can do for them. My goal is that when they graduate, they are a benefit to any organization immediately. That’s my ultimate reward.”

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ICFAD Longshore

Three SOU arts leaders accepted as fellows in international council

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NEWS BRIEF
(Ashland, Ore.) — Three Southern Oregon University faculty members – the largest contingent from any college or university in the world – have been accepted into the 2018-19 Fellows Program of the International Council of Fine Arts Deans (ICFAD).

SOU’s new ICFAD fellows are music professor Terry Longshore, director of SOU’s Percussion Studies program; Deborah Rosenberg, professor of costume design in the university’s Theatre Program and past president of the Faculty Senate; and Scott Malbaurn, director of the Schneider Museum of Art. In addition, David Humphrey – director of SOU’s Oregon Center for the Arts – has been invited to serve as a mentor for a fellow from a different institution.

The international council offers a fellows program every third year as a professional development opportunity for talented arts administrators considered ready to move into leadership positions.

This year’s program for the 19 fellows who were accepted from around the world will begin in October with an education program, “Strategies for Developing Leaders,” at the ICFAD’s Annual Conference in Seattle. Each fellow will also be assigned a mentor from an ICFAD member institution other than their own.

The International Council of Fine Arts Deans was established in 1964 to facilitate the sharing of information and ideas among deans and other arts executives in higher education. ICFAD is the only organization that focuses solely on issues that impact higher education leaders in creative areas including fine and performing arts, arts education, art history, architecture and communication.

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SOU Democracy Project Honors

SOU Honors College hosts high school students for problem-solving

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NEWS RELEASE
(Ashland, Ore.) — About 150 high school students from throughout southern Oregon will try their hand at resolving some of today’s most troubling issues when Southern Oregon University Honors College students lead their annual Democracy Project symposium on Tuesday, April 24.

The event – “Truth and Reconciliation: A Model for America?” – will prepare high school students to use the conflict-resolution model developed as South Africa emerged from apartheid in the early 1990s. The students will then attempt to settle the U.S. First Amendment issues of athletes kneeling in protest during the national anthem, the appropriateness of confederate monuments and the proliferation of “fake news.”

Tuesday’s daylong symposium will include guest speakers Ernle Young, a retired bioethicist from Stanford University who was a white South African and Methodist pastor who opposed apartheid; and Albert Munanga – originally from nearby Zambia and currently the Zambian Embassy’s honorary consul for Washington state – who serves as regional director of quality improvement for Era Living, a Seattle-area developer of retirement communities.

This year’s third annual Democracy Project symposium is being organized by SOU Honors College students Rebekah Krum and Megan Godsby. All members of the Honors College will participate in the day’s events, helping to facilitate and moderate the various presentations and activities.

The symposium will last from 10 a.m. to 3 p.m.

The Democracy Project is an ongoing effort by SOU’s Honors College to comprehensively examine international democracy. It is intended to offer emerging leaders an understanding of conflict resolution and how democracy is understood, implemented and promoted around the world.

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SOU Smedley CAR

SOU’s Smedley promotes peace through education in Central African Republic

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NEWS RELEASE
(Ashland, Ore.) — Southern Oregon University’s Bryce Smedley returned last week from the war-torn Central African Republic (CAR), where he served as an English language specialist on a project to equip students with the communication skills necessary to promote peace and conflict resolution.

Smedley, an assistant professor in SOU’s Education Department, visited students at the University of Bangui and elsewhere during his two-week stay in the CAR. He conducted an education needs assessment, offered teacher trainings and promoted the development of English Language Clubs in the country that is rated as the world’s poorest and the lowest in human development.

Most schools in the CAR have no books, teachers have little training and many schools have remained closed due to insecurity in a nation that has been at war off-and-on since 2004. English language learning allows students to better understand American foreign policy and provides skills that can help them gain upward social mobility.

Students in Smedley’s upper-division multiculturalism class at SOU are paired with students from the CAR to share their life stories, dreams and educational challenges.

“We need to encourage our students to be bold, compassionate and excited to explore cultures, languages, teaching and service-learning in a global context,” said Smedley, who served as an international mentor at Kabul Education University and a faculty member at American University of Afghanistan before joining the SOU faculty last summer.

“My work in Africa is continually connected back to my classroom teaching at SOU,” he said. “These types of educational experiences are transformative, and help develop students’ cultural competence in a global world.”

The CAR project is considered a medium for promoting security, peace and conflict resolution while teaching about democracy, gender and human rights, and restorative justice. The program was organized by the U.S. Embassy of Bangui in conjunction with the English Language Specialist program, which sends academics throughout the world to help strengthen education.

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