Marketing & Communications recently hosted a 3-day webinar that covered some of the challenges web writers face. I’m putting these online for the group to download… please do respect the footer that asks you not to put these on a web server. I’ll take these down after a couple days, so please do grab them now.

The following four PDFs are the slides (in handout form) from that webinar. All present good information, but if you only have time to review one I recommend the one from day one. The “six tips for better web writing” covered in that presentation are an excellent starting point.

• Web Writing – Day One
• Web Writing – Day Two
• Web Writing – Day Two, Dealing with Email
• Web Writing – Day Three
• The “Ashley Davis” Persona

The fifth PDF listed above is an example of a “persona.” A persona is a tool to help you write better text by providing a fictional audience member to write for.